His Majesty King Abdullah on Wednesday urged putting in place “investment-attracting measures that can address the challenges facing this vital sector”.

King Abdullah made the remarks during a meeting with the head of the Investment Commission Muntaser Oqla, also attended by Prime Minister Abdullah Ensour and commission members.

His Majesty told the officials that improving the investment landscape and preparing a proper climate to attract investors contributes to pushing the development process forward and addressing poverty and unemployment, which would reflect positively on the living standards of citizens.

In this context, the King underlined the importance of partnership between all parties concerned with advancing the sector.

His Majesty and the officials reviewed the commission’s action programmes, highlighting their role as a reference for all investment-attraction efforts and calling for expediting the enactment of relevant by-laws and regulations and empowering all concerned to overcome present and future challenges.

In his presentation, Oqla underlined the commission’s mission and mechanism of work, affiliated agencies and efforts to unify all investment-related efforts under one umbrella.

He also outlined the guidelines of the 2015 National Strategy on Investment, which, he said, will be inclusive of all aspects of the investment attraction process, including promotion plans that highlight Jordan’s competitive advantages as a destination for foreign investors.

Royal Court Chief Fayez Tarawneh and His Majesty’s Office Director Jafar Hassan attended the meeting.